![]() So I reached out to elders, and quickly it became about their stories because when it comes to keeping food fresh, people treat it more like an art than a science. I’d go back to my kitchen and experiment, but my research needed a human touch. I poured over books that shared stories of the past I watched movies set before plastic was invented and studied lemon peels. ![]() Everything had to be edible, have natural preservative qualities and be approved by the FDA for food contact. Each ingredient selected had to be all natural and in its natural state. I decided to create a product to fit modern day demands and mimic how nature would wrap food. I started to research past food storage methods and as you can imagine they weren’t as convenient as pulling out a box of plastic wrap. Seriously, humans have been storing food since the beginning of time. I believed that something as natural as preserving our food would have a nature made solution. So, Abeego started as an act of defiance. I was working as a holistic nutritionist in a health food store, and people were freaking out about BPA. It was weeks later when we were looking at the name that we realized Abeego is Gobeea in reverse!Ībeego is the very first Beeswax wrap, how was the idea for Abeego brought to life? We were playing on the idea of bees and taking food to-go when we came up with Abeego. At one point Colin suggested we call the company Gobeea, as in go-bee-a-change but it felt preachy and a bit too granola for me so I shut it down. We kept a sheet of paper handy and every time a word or sound popped into our minds we wrote it down. My husband, Colin and I spent what felt like an eternity coming up with a name. I named my company to capture the lifestyle and the essence of Abeego as a brand over simply naming my creation because from day one I knew Abeego would be a line of kitchen goods, not merely a food wrap. But what’s next for Abeego? We sat down with Toni to ask just that. In the last ten years, Abeego has come a long way. She was on a mission to create a way to extend the life of food, naturally and without plastic wrap.įor Toni, it’s not only about reducing waste with reusable food wraps but reducing food waste by extending the life of your food. In 2008, Toni Desrosiers invented the very first Beeswax food wrap.
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